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What's your story?
|Posted by Marvin (admin) on Jun 07 2010|
|FoodBlogCT | Cape Town Restaurant Reviews & Specials >> South Africa Restaurant Marketing|
The secret is in the story!
Marketing is about telling a story: Subway got famous in the United States for its $5 one foot long sandwiches. They did it, they got people talking. It is their story and their value proposition.
Starbucks doesn't sell cheap coffee. Think about Primi or Vida E ---> they all have a story!...but whats yours? We have already profiled several restaurant ideas/innovations here on FoodBlog. You will find them below.
If you are a restaurant owner/manager, then you have to ask yourself the question: What are you famous for? If the answer is "nothing", you won't be remembered and it definitely won't start people talking.
Last changed: Jul 09 2010 at 4:43 PMBack